China's top court on Thursday ruled that the controversial trademark registered by Qiaodan Sportswear Co infringed upon US basketball star Michael Jordan's prior trademark rights and violated the country's Trademark Law.
The Supreme People's Court (SPC) on Thursday also ordered the Trademark Appraisal Committee (TAC) of the State Administration for Industry and Commerce to reconsider its decision on the trademark dispute ecco faro plain shoes sale , after the SPC overruled two previous decisions, reported the China News Service.
According to the SPC, the evidence was sufficient to prove that the Chinese translation of the name of Michael Jordan enjoys a high level of popularity and the registration of the trademark of the Fujian Province-based Qiaodan Sportswear was done with obvious subjective malice.
Furthermore, the court also found the Fujian company's advertisements and applications of the trademark and the company's name are insufficient to render the disputed trademark legitimate ecco contoured shoes sale , according to the China News Service.
Jordan has accused Qiaodan Sportswear of using his name without authorization, as he believes "Qiaodan" to be a Chinese transliteration of "Jordan," but the TAC rejected Jordan's 2012 demand to overturn the company's trademark, the Global Times previously reported.
Jordan's first petition to the TAC was rejected in 2014. After the Beijing No.1 Intermediate People's Court ruled against him in 2014 ecco cairo shoes sale , he appealed to the Beijing High People's Court, which also rejected his claim in July 2015.
The SPC heard the trademark lawsuit on April 26, and the proceedings were presided over by Tao Kaiyuan, vice president of the SPC.
The trial lasted for four hours ecco biarritz shoes sale , but no judgments were declared at court in April, said the report.
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