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NAIROBI, July 11 (Xinhua) -- Somalia on Monday launched a draft policy paper aimed at revamping the maritime sector to help ensure marine safety and curb pollution.

The Somali Maritime Code received backing from the country's key maritime stakeholders and development partners after its launch in Mogadishu.

Deputy Prime Minister Mohamed Omar Arteh, who presided over the launch, said the revised Maritime Code will cover matters pertaining to maritime safety, maritime pollution and maritime commercial laws.

""Somalia is faced with great opportunities but also with great challenges. We are positioning ourselves to take full advantage of our position as a littoral country,"" Arteh said in a statement released by the Africa Union Mission in Somalia (AMISOM).

""We also expect International Maritime Organization (IMO) to help us to take advantage of those opportunities while also helping us meet the challenges of capacity,"" the minister added.

A follow-up technical forum to flesh out issues on the proposed draft policy, which has been under development for four years, will be held in Kigali, Rwanda from July 12-15.

The revision will see the Somali Maritime Code of 1959, which went through an amendment in 1988, brought into conformity with the current International Maritime Law.

""The Ministry and in general the Somali government are happy to reach the international arena in conformity with internal maritime laws,"" said Somali Minister for Ports and Marine Transport Nur Farah Hersi.

With the help of the International Maritime Organization, the Horn of Africa nation will have added responsibilities to enable it in effectively securing its maritime domain.

The UN Mission in Somalia (UNSOM) and IMO are providing technical assistance to the Somalia government in the revision of its Maritime Code as part of institutional capacity building.

""Today is a very important event kicking off the revision of the 1959 Somali Maritime Code, which was amended in 1988, and to align it with the UN Convention on the Law of the Sea (UNCLOS) and with other international best practices for them to be able to manage overall their vast territorial seas in an exclusive economic zone,"" said UNSOM's Senior Maritime Officer Eric Brandenburg.

Kiruja Micheni of the IMO said the process is a process supported by the International Maritime Organization upon request by the Somalia government.

""As you know, this country has one of the largest coastlines in Africa, with huge economic resources both within and under the seabed. In fact, I would refer to Somalia as a maritime sleeping giant and for you to exploit those resources, you really must have a legal framework and you also must have an institutional framework for this thing to work,"" Brandenburg said.

" Football has been on the collective mind of the nation recently John Elway Hat , which is why now is a good time to see what metaphorical value it might have for marketers. No, as a marketer you don’t go around tackling people, throwing balls Justin Simmons Hat , or making touchdowns, but you actually have a lot more in common with football players than you might think.

There is no one right way to win the game

After all these years of football, you’d think someone would have come up with the perfect formula for winning every game. But Jake Butt Hat , while the players get stronger, the coaches get smarter, and the plays get more creative Garett Bolles Hat , there is no one right way to win every game every time.

It’s the same way with marketing. You can use all the newest technologies, perform hours of background research, and come up with ever more exciting and unique ideas Courtland Sutton Hat , but there is no cut and dried formula that guarantees marketers with success every time. What’s important is that after every loss, you learn what you can do better, and after every win you don’t get complacent. You always move forward with your eye on the next game.

At halftime Matt Paradis Hat , you can change the way you play

The great thing about football is that no matter how bleak the outlook is after the first half, there are still two more quarters of game play, exactly as much time as has already passed. And sometimes Derek Wolfe Hat , it seems like there must be something magical about these half time breaks because of how frequently teams have come back from the brink of disaster to win the game (i.e. in the playoff game between the Seahawks and the Packers).

As a marketer, you can apply the same principle to a marketing campaign when it seems to be failing. You can make adjustments in real time and see immediate results, so don’t give up on a promising campaign just because it begins poorly. Re-vamp its image or introduce it to a new platform and relaunch it if you have to. Nothing is final until the final buzzer rings.

You can’t forget the reason you play the game: for the fans

Football players get big paychecks Chris Harris Jr Hat , but it isn’t because there is inherent value in football. It would be worthless if not for the millions of people who love the teams, watch the games, and buy the merchandise. So as marketers Emmanuel Sanders Hat , don’t forget that if not for your audience, there would be no point to what you do. And the more loyal your customers, the more likely they are to spend more money and do so frequently (no first time fan buys tickets to the Super Bowl Demaryius Thomas Hat , after all).

“Focus on creating lifelong customers by thinking creatively about reconnecting with your most loyal fans,” said Business2Community writer Nate Barad. “As exciting as it is to acquire new customers . . . the first place to start is last year’s season ticket holders.”

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