Is Amazon taking on Google? Internet Articles | March 24 Nike Air Max 90 Grossiste , 2007
Amazon just released a new program (in Beta) called Context Links and it is very much like The Google AdsenseAdwords program. Is Amazon going after some of Google?s Billion-dollar context ad market? Is a billion-dollar war heating up in cyberspace?

Amazon?s new program called Context Links is very similar to Google?s adsense program in that webmasters place a bit of code on their website, amazon spiders the page to understand the content, then displays advertisements for products that are relevant.

This could be a program that gives Google a very serious run for their money for two very simple yet important reasons.

The first reason is that the new Amazon Context Links program takes at least one click away from the process of purchasing something. What do I mean by this? I mean that one of the most important rules of Internet marketing is getting your customer to exactly what he or she wants in as few clicks as possible. With google adsense a web visitor clicks on an ad which takes them to the site that will sell the product. That?s one click! But with Amazon when you click on a context link you are taken directly to a shopping cart! Voila, does it get much easier than that? That is a very streamlined purchasing process and at least one click less than the google process.

The second reason is that of business intelligence. Amazon has amassed a substantial amount of information about people Air Max 90 Grossiste , what they like, and what they purchase. And they have leveraged this information very smartly by understanding the concept of "If a person likes this they will probably like that too." You see a good example of this every time you go to the Amazon main page. It is stuffed with personalized items that are recommended to you based on what you have looked at or purchased in the past. This is an extraordinary intelligence tool that has the potential to make Amazon a player in the contextual advertisement arena.

Where could it go wrong? Knowing what people like and knowing that "if a person likes this they might like that" might not translate well into the contextual advertisement arena because webmasters are putting content on their pages and not products. So Amazon has to interpret that content and make the right recommendations. And that is quite a different ball of wax. A ball of wax that google has mastered.

The contextual advertisment market is a market that google created and changed the Internet with. It will be interesting to see how Amazon fares with it now that they have thrown their hat into that multi-billion dollar arena.

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If you've already taken the plunge as an entrepreneur, you know that it takes a great deal of planning Air Max 90 Rose Grossiste , development and strategic marketing to succeed. At any given time, there are changes to be considered and new directions to examine. In which case, whether you're the CEO, CFO Air Max 90 Blanche Grossiste , Chief Marketer or Chief Solutions Officer of your company, your journey to success is probably full of trials and tribulations.

To support you in your journey to success, be willing to open your mind and sense of reasoning as you consider whether these traits are part of your driving force. If they are not yet ingrained within you, I recommend that you give them some thought.

THE 7 TRAITS TO SUCCESS

1) Successful Entrepreneurs Gain the Respect of their Peers

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2) Successful Entrepreneurs Believe and Trust in Themselves

The savvy entrepreneur is good at trusting his or her own ideas and instincts. Starting out as an entrepreneur requires persistence, determination and a high level of self-discipline. Continuing as a successful entrepreneur requires even more persistence, determination and self-discipline. The wise and successful entrepreneur knows this and works hard at developing their level of confidence. If you have a strong code of ethics and believe in yourself, then your ideas can work. Having the desire and passion are the first steps on your journey; getting there requires believing in yourself.

3) Successful Entrepreneurs Follow a Plan

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