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SPIA ASIA http://www.anaheimducksteamstore.com/ad … hie-jersey , Asia’s sports industry awards &conference announced recently the nomination list for the 2017 edition of the awards. Sina Sports' own IP event 3X3 Golden League basketball tournament is shortlisted for the “best mass participation event of the year” and “best youth development program of the year”. In addition, Sina Sports is shortlisted for the “best sports digital platform of the year” award. In the much anticipated award, Chinese Super League has been nominated for the “best football organization of the year recognized by the AFC”.
In 2017, a total of 16 awards have been established for SPIA ASIA, and each has attracted hundreds of top sporting events from all Asian countries. The selection result will be based on both the four steps set by international sports industry and the judging from professional experts. The 2017 SPIA ASIA conference and gala awards night will be held in Bangkok on November 6th. Sina Sports will participate on a panel about China’s self-created IP events at the Asian Sports Industry Business Summit and compete for the gold, silver and bronze awards with other finalists in the categories.
In the selection of the ""best mass participation event of the year"", Sina 3X3 Golden League basketball tournament will compete with other renowned events such as Color Manila Run Year 5, Cobra Ironman 70.3 Philippines Asia Pacific Championship, Standard Chartered Singapore Marathon 2016, Ironman Malaysia 2016, and The Music Run by AIA Vitality. As the only basketball event as well as the only entry from China, 3X3 Golden League basketball tournament demonstrates Sina Sports’ strength in mass participation event.
The-FIBA-endorsed 3X3 Golden League basketball tournament held its 3rd edition in 2017 and the number of cities has grown to 24 with 256 teams per city and total 24800 participants. The total bonus of the event is $200,000, and the winners will be sent to the Australian National Basketball League for training and have the opportunity to play in the league. As an important project symbolizing Sina Sports’ transformation from media platform to a sports company, the Golden League has grown into the largest domestic 3x3 basketball tournament with sponsorship from well-known brands including MacDonald, PEAK Sports, WoAoo, TinSue and so on. On Weibo platform, the number of interactive topics related to the event has exceeded 600 million, video views more than 100 million, making the 3X3 Golden League the most popular independent IP event on Chinese social media.
About Sina Sports
Sina Sports is the No.1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China, offering fans a diversified platform to access the sports news and games they care about, including on the web (sports.sina), via mobile, and on the Sina Sports mobile APP. Sina Sports licenses and partners with over 90 sports properties, including the European Champions League, Bundesliga, MUTV, the Masters, PGA Tour, LPGA, Australian Open, Wimbledon, UFC, and the National Basketball League of Australia. Since 2015, Sina Sports has expanded its business to encompass its own sporting events including a FIBA-certified 3x3 basketball tournament that is the leading tournament of its kind in China, and the leading 5x5 football tournament in China, among others.
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